A ground-breaking MEAL TECH company, boosting
kitchen-farm-garden connections for healthier eating
If you enjoy cooking a meal from scratch,
then share our vision
to unbrand and inspire meal-time
by supporting British farmers who grow
nutritrious ingredients using soil and sunshine
while also
reducing our crazy dependence on packaging waste
Our aim- to boost healthier eating at meal-time with ingredients grown in British soil and sunshine, cooked from scratch in home and out-of-home kitchens, and all with less packaging waste.
Our ambition- to improve everyone's affordable access to a sustainable food environment that's equitable for British farmers, through the collective power of healthier meals cooked from scratch.
And all this is possible from the ground up with seeds of food crops including URBeans (short for UK Registered Phaseolus Beans).
Why Beans? Because Beans are really cool for inspiring cooking with traditional British ingredients and boosting healthier eating.
On World Pulse Day 2024- we launched a flavour-driven action experiment to create a sustainable marketplace for URBeans and other MAGIC ingredients for scratch-cooking.
On EARTH DAY 2025 'End Plastics'- we launched online sales of mixed URBeans (Olivia & Godiva) from our local refill partner Zero Store.
For EARTH DAY 2026 'Our Power, Our Planet'- we designed a meal-time placemat (below) centred on a food basket of ingredients and encircled by a closed-loop URBean supply chain and charity partners.
We'll be using this placemat to inspire focus group discussions in our build-up to a Bang-In-Some-Beans pledge following the 2026 harvest on Andy Ward's farm in Lincolnshire.
We've already road-tested this placemat with an audience in the USA as a UK Bang-In-Some-Beans translation of their New Food Pyramid.
