A ground-breaking MEAL TECH company, boosting
kitchen-farm-garden connections for healthier eating
If you enjoy cooking a meal from scratch,
then share our vision
to unbrand and inspire meal-time​​​
by supporting British farmers who grow
nutritrious ingredients using soil and sunshine
while also
​​reducing our crazy dependence on packaging waste
Our aim- to boost healthier eating at meal-time with ingredients grown in British soil and sunshine, cooked from scratch in home and out-of-home kitchens, and all with less packaging waste.
Our ambition- to improve everyone's affordable access to a sustainable food environment that's equitable for British farmers, through the collective power of healthier meals cooked from scratch.
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And all this is possible from the ground up with seeds of food crops including URBeans (short for UK Registered Phaseolus Beans).
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Why Beans? Because Beans are really cool for inspiring cooking with traditional British ingredients and boosting healthier eating.
On World Pulse Day 2024- we launched a flavour-driven action experiment to create a sustainable marketplace for URBeans and other MAGIC ingredients for scratch-cooking.
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On EARTH DAY 2025 'End Plastics'- we launched online sales of mixed URBeans (Olivia & Godiva) from our local refill partner Zero Store.
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For EARTH DAY 2026 'Our Power, Our Planet'- we designed a meal-time placemat (below) centred on a food basket of ingredients and encircled by a closed-loop URBean supply chain and charity partners.
We'll be using this placemat to inspire focus group discussions in our build-up to a Bang-In-Some-Beans pledge following the 2026 harvest on Andy Ward's farm in Lincolnshire.
We've already road-tested this placemat with an audience in the USA as a UK Bang-In-Some-Beans translation of their New Food Pyramid.
